If you like doughnuts and coffee and experimenting with new flavors, then you’re in luck. The Donut Experiment, a doughnut shop located at 2123 Augusta St. in Greenville, is a unique experience for anyone who loves the idea of creating his own mad science experiment of a doughnut.

The Donut Experiment franchise originated in Anna Maria, Florida, before making its move to Greenville in 2015. After visiting the original store, the Greenville location’s owner, Terri Klaeser, was smitten by the concept of a make-your-own doughnut establishment and requested to buy a franchise.

Klaeser was attracted to The Donut Experiment because of the unique flavor that it would add to Greenville’s already colorful palette.

With so many other different flavors available in the Grenville area, from a variety of Asian to Southern cooking to a broad European selection, one thing was still missing: a make-your-own doughnut bar.

When you enter the shop, you’re greeted with a menu displaying the options for your pastry creation. First, you select what flavor icing—chocolate, caramel, maple, vanilla or a sweet glaze—you want on your vanilla cake doughnut. Then you choose your topping, which ranges from the classic rainbow sprinkle and powdered sugar to the more creative coconut and chocolate chips to the completely experimental sea salt and bacon.

If you don’t feel like creating your own delicious doughnut, you can choose from the specialty doughnuts like key lime and Sriracha. Of all the specialty flavors, Klaeser said the maple bacon and sea salt caramel were customer favorites.

The Donut Experiment also offers a monthly special, like this month’s Valentine-themed doughnut with pink frosting. All of these flavors were created by employees, customers and flavor creation contests.

To round out your doughnut experience, the shop offers a selection of hot and cold beverages ranging from cappuccinos and hot cocoa to canned fruit juices and soda selected to perfectly complement your sugary or savory delight.

You don’t have to stand around to get your custom doughnuts either. You can call ahead at 864-255-3399 to order enough pastries to feed a crowd or to just satisfy your own sweet tooth. And you don’t have to worry about your doughnuts being cold when you arrive to pick them up; Klaeser assures all her customers that the doughnuts are baked fresh every hour so you can get the tastiest and freshest quality treat possible.

Whether you’re grabbing your doughnut to go or if you’re staying in the chemistry lab-themed dining room to eat and enjoy some complimentary Wi-Fi, you can rest assured that you’re getting a high-quality product for your money.

Individual doughnuts cost $1.35, and a full dozen costs $13. The store is open to customers 7 a.m. to 5 p.m. Tuesday through Saturday, 7 a.m. to 1 p.m. on Sunday and is closed every Monday.

Full menus are available in the store and online at thedonutexperiment.com.